5-Day Follow-Up Email Sequence

Day 1: The Immediate Value Add (Send 2 hours after initial contact)

Subject: Quick question about [Company Name] / [Pain Point]

Hi [First Name],

Great speaking with you earlier today. I was thinking about what you mentioned regarding [insert specific pain point they mentioned], and I wanted to share a quick resource that might help.

[Link to a relevant blog post, case study, or quick tip]

I'll put together that proposal we discussed and send it over by [Day].

Best, [Your Name]

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Day 2: The Proposal / Next Steps (Send 24 hours later)

Subject: As promised: Next steps for [Company Name]

Hi [First Name],

As promised, I've attached the proposal outlining how we can help you solve [Pain Point] and achieve [Desired Outcome].

Here are the key takeaways:

• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Take a look and let me know if you have any questions. Are you open for a quick 5-minute chat on [Day] to review it together?

Best, [Your Name]

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Day 3: The Case Study (Send 48 hours later)

Subject: How [Similar Client] achieved [Result]

Hi [First Name],

I know you're busy reviewing the proposal, so I'll keep this brief.

Since you're looking to [Desired Outcome], I thought you'd be interested in seeing how we helped [Similar Client in their industry] do exactly that.

[Link to Case Study or brief 2-sentence summary of results]

Let me know when you've had a chance to review the proposal.

Best, [Your Name]

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Day 4: The "Are you stuck?" Check-in (Send 72 hours later)

Subject: Any questions, [First Name]?

Hi [First Name],

Just bubbling this up to the top of your inbox.

Usually, when I haven't heard back at this stage, it means one of two things:

1. You're swamped and haven't had time to review everything.
2. Something in the proposal didn't quite align with what you're looking for.

If it's the latter, I'm completely open to feedback. Let me know where you stand!

Best, [Your Name]

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Day 5: The Breakup / Pause (Send 5 days later)

Subject: Closing the loop / Pausing for now

Hi [First Name],

I haven't heard back from you, so I'm going to assume that improving [Pain Point] isn't a top priority for your team right now, or you've decided to go in a different direction.

I'm going to close your file on my end for now so I don't keep cluttering your inbox.

If things change in the future, feel free to reach out. Wishing you the best!

Best, [Your Name]